31 Jul
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Book Description
A Day at elBulli: An Insight into the Ideas, Methods and Creativity of Ferran Adria reveals for the first time the creative process, innovative philosophy and extraordinary techniques of the multi-award-winning restaurant, elBulli, and its legendary head chef, Ferran Adria. Situated on a remote beach on the northeast coast of Spain, elBulli is famous for being the ultimate pilgrimage site for foodies, and a reservation that is nearly impossible to obtain. Each year elBulli is open for just six months, and receives more than 2 million requests for only 8,000 seats. Renowned for his spectacular ever-changing 30-course tasting menu, Adria’s pioneering culinary techniques have been applauded – and imitated – by top chefs around the globe for the past decade, and he was named one of Time magazine’s 100 most influential people of our time. If you weren’t one of the lucky few to get in this year (2008 reservations were booked a year in advance), you can now experience t
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It’s a photo album…,
My Wife and I were Lucky enough to eat at El Bulli in September of 2007. Actually, I was the lucky one and she was gracious enough to let me drag her to the other side of the planet for a very strange, (but spectacular) dinner.
I just found out that this book existed. Firstly, it does not even pretend to be a “cook book”. If that’s what was expected then one should have bought the actual cook books, (published chronologically), from El Bulli directly. This book is a pictorial love letter. To me, even though I had absolutely nothing to do with the books production, it feels personal.
My own photo album mimics much of what is seen here. It’s simply the real deal. A lot is made of Ferran and his restaurant. I understand why but what gets lost in all of the global hype is the simple fact that you are eating dinner at someone’s house. It’s small. There is no menu. No Pretense, and Ferran is actually there. Also,everybody else is just plain friendly.
It’s food, not Worship. Fun…not analysis. Frankly, I’ve had better food in my life. However, I’ve never had a “Greater” dining experience. Once I received the reservation, we had to wait a full year. Here it is more than a year after and I still think about the experience all the time. What other Restaurant can give you that?
Ferran could charge 5 times what he does and still be full every night but he doesn’t. That says something to me. He is laser focused on his own personal vision and when you go there you are merely a participant along for the ride…and what a crazy ride it is. Anyway, back to the book.
There is no way that this book is relevant to most casual observers. If I hadn’t eaten there, i doubt even I would be interested to own it. Like I said, to me, this is one spectacular memory of the night we spent there. The table we sat at is photographed many times over and I have vivid memories of many other photos as well.
To this day, I’m still not sure if what I ate at El Bulli should be considered “dining”. I doubt I ever will figure that out with any precision. That’s why I loved it. It’s the same with this book. You’ll page through it and ponder it’s ideas for years but you’ll probably never arrive at any real resolution. I haven’t. What other “cookbook” can do that? Talk about getting your monies worth…
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|Pure genius at elBulli,
Amazing insight into the world of Ferran Adria at elBulli. This new book covers a single day in chronological order and spanning 600 pages. Readers should not expect an extensive narrative or cookbook format from this volume; however, for those interested in gleaning a window into an exotic world, this new work is hard to beat, especially at this price. Beautiful photographs fill nearly every page and feature the esoteric (sand on the Spanish sea shore), operational details (menu and plating preparation worksheets), and of course, the amazing food. A Day at elBulli clearly illustrates the genius and passion of Mr. Adria and offers a small glimpse at this world renowned restaurant for those of us not fortunate enough to dine there in person. Simply amazing!
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