Article by Maria

The electronic commerce and the combination of SNS is regarded as a kind of “depend spectrum” model of development of SNS-to solve the “make call the” problem, e-commerce to solve the “money”. This union is one of the products of the socialization of shopping. Socialization of shopping has not yet been fully mode to finalize the design, but there have been some new modes of the electronic commerce and SNS worth in the fields of practitioners reference. The two foreign venture to program, for example, are introduced “follow” and “like” two patterns.

1. “follow” mode

Case: OpenSky points: Twitter type shopping guide

Observation above, you can see that “Twitter type shopping guide” meaning. Like everyone at the use of the same, we will focus on some people interested users of the popular. In OpenSky also is in the same way, the user can from a 60 or so: shopping list of recommended follow those interested people. These shopping: for fashion, health, many of the institution of the media industry, etc. Follow these shopping da, users can see they recommend goods and note the purchase reason. Then, the user can according to shopping in OpenSky our advice on choosing the goods.

In order to encourage consumers to stay in the OpenSky shopping platform, OpenSky provides “weekly content” discount activity. Shopping: weekly can recommend a special goods, the followers to purchase goods will enjoy 4 to 8 fold the range discount. As a social shopping platform, remove the traditional registered mail, OpenSky also allows users to Twitter or Facebook account login. The OpenSky shopping invited by the Twitter users will also account or Facebook account to more friends relay.

OpenSky CEO John Caplan says, since April this year since online, the scale of the OpenSky to expand the scale of 50% growth per month, currently has 600000 users. OpenSky in this week also got a pen from highland capital wind cast the company’s million investment, and the momentum of development is generally optimistic about.

2. “like” mode

Case: LikeBids points: “like” unlock the coupon

This is a use of Facebook “like” case column, on Facebook “like” use analysis, reference may be here and here. Users need to use Facebook account login LikeBids, then you want to look for the coupons and “like” once. Because all the coupons are LikeBids state is locked, the user “like” a coupon does not necessarily get it. Only a coupon to “like” for more than the standard stipulated in the LikeBids, LikeBids will put the coupons unlock use E-mail sent to every “like” it to the user. LikeBids use Facebook “like” unlock coupons practice there is one other advantage. Users click on “like” as long as a coupon, about the coupons news will be their personal information on the wall of the information flow and good friends. Discharged the user manual release coupons news link, LikeBids coupon news will quickly spread in a social network.

LikeBids fully explore the social network information for the rapid spread of advantage, this is its advantages. But, LikeBids also a big shortfall. LikeBids is currently only offer three kinds of coupons, cover the range of goods is too small, the social network users can radiation were rare. This shows, socialization shopping not only need social network transmission channel support, abundant commodity resources is the cornerstone of the development of the long term future.

About the Author

I’m Maria, which offers quality products such as China T8 LED Tubes, LED Track Light Fixtures Manufacturer, and many more. Know more , please visit T5 LED Tubes .

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Continental joins the (all)star alliance: antitrust concerns with airline alliances and open-skies treaties.: An article from: Houston Journal of International Law

This digital document is an article from Houston Journal of International Law, published by Houston Journal of International Law on June 22, 2011. The length of the article is 14135 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Continental joins the (all)star alliance: antitrust concerns with airline alliances and open-skies treaties.
Author: W. Robert Hand
Publication: Houston Journal of International Law (Magazine/Journal)
Date: June 22, 2011
Publisher: Houston Journal of International Law
Volume: 33 Issue: 3 Page: 641(38)

Distributed by Gale, a part of Cengage Learning

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